That we want nice unobtrusive ads that if we are interested in them and click on them, then we want decent content. Videoegg seem to understand this.
They have come up with twigs. These "stretchy ads" as marketing-vox calls them, can be used on long pages that scroll. They stay in position at the top or bottom of a page, meaning users don't just scroll past them.
Marketing-vox article on the subject:
http://www.marketingvox.com/videoegg-sports-stretchy-ads-for-social-sites-043812/
Their introduction to twigs:
http://www.videoegg.com/press/videoegg_twig
And here it is in action:
http://clients.videoegg.com/preview/twig/
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