I came across this cool little app to promote the upcoming Star Trek film:
http://www.trekyourself.com/
Now it's nothing new - as we've seen silmiar things from OddCast for a while now (Choose Your Surrogate, Commit Your Friend). However, the beauty with this new OddCast app is the integration with Facebook photos.
You can access your Facebook photos in-line in the application and use the images. I think that it is these kind of small additional removal of barriers that make people stick around and interact with applications. If you make it really easy for people, then they will take part.
People's attention span is short and they are turned off if they are asked to do much before a pay-off, or have to leave the site and go back to it. (E.g. Having to load Facebook in another browser and then log-in, go to photos, find one, save it to their desktop, and then upload it ot the app.)
I would compare it to GMail introducing auto-completing email addresses in their To field, and introducing Google Suggest, which are now common-place.
Developers, designers, marketers, competition planners and all should take heed of this and make sure they do similar things to improve usability and remove barriers.
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