Disney launch iPhone app

Disney are launching an iPhone app, allowing Disneyphiles to access content wherever they are. It also features the Click2Life feature, whereby exclusive content can be accessed by taking pictures on the phone of images on posters and on the website.

http://www.reuters.com/article/internetNews/idUSTRE59R0HX20091028

http://www.nytimes.com/aponline/2009/10/28/business/AP-US-Disney-iPhone.html

Uniques or loyal returners?

Thanks to our little Paul monkey for this link. It's an interesting article about the thoughts of Matt Kelly - and The Mirror project that he oversaw. It discusses whether we are looking at the right metrics for sites. Are we too obsessed with unique hits on a site and should be looking to build a regular returning fan base?

http://www.guardian.co.uk/media/greenslade/2009/oct/01/daily-mirror-digital-media

Michael Jackson's This is it - 377 nominations and counting

We've just launched this promotion with our buddies Spotify. We're trying to find out the nations most favourite MJ song. The early front runner is "Man in the Mirror" with the lions share of the voting.

Personally I'm all about songs from "Off the Wall" but hey it's the nations choice. not mine!!

The promotion is a tie up between Sony Pictures and Spotify and the winning entry picked at random, will bag 2 tickets for the Global Premiere of the Michael Jackson's - This is It, plus hotel accommodation and £150 notes spending money.

As far as prizes go.. You can't "Beat It" (you see what I did there?)

BIMA me up Scotty!!!

Well butter my spuds and mash my beans, but the Jollywise crew have bagged not 1 but 2 nominations for the BIMA awards.

We've been nominated in both the Display advertising, and entertainment sector categories. For a company that's only been trading since 2006 this is big news for us, and we're over the flipping moon to be shortlisted with the great and the good.

If you want to see what all the fuss is about, here's the 2 bits of work...

Display Advertising - Client: Walt Disney. G-force UK Media Creative

Entertainment Sector - Client: Universal Pictures/Spotify - The competition that rocked



Wish us all the best of luck for the awards ceremony on the 19th November

Flash comes to mobile (properly)

The full version of Flash is coming to SmartPhones (although the iPhone isn't playing ball). The next version of Flash will be designed to work on SmartPhones as well as PCs. Advances in the software mean that is can be used with HD video and touch screens.


http://news.bbc.co.uk/1/hi/technology/8287239.stm

Article in Figaro Digital magazine.

We had a case-study in the latest issue of figaro digital magazine. It discusses our work with Spotify.

Check out the full article below:
http://figarodigital.co.uk/CaseStudy.aspx?pkCaseStudyID=011c325f-32cf-407f-9555-737f20807c6b

Vinyan Virtual junket

Here's a nice article in NMA about a Virtual Press Junket that we ran for Revolver for their new release Vinyan with Love FiLM.


http://www.nma.co.uk/film-streaming-model-could-be-key-to-lovefilms-success/3004897.article

No-ones clicking any more...

Apologies for the lack of blog posts during the last month - it's not that nothing has been happening - I've just been really busy!




"The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks..."

It's stat-tastic, but despite this it's still an interesting read about web users habits and what they are and aren't doing. The highlight, being that people aren't clicking on ads.


http://adage.com/digital/article?article_id=139367