Disney are launching an iPhone app, allowing Disneyphiles to access content wherever they are. It also features the Click2Life feature, whereby exclusive content can be accessed by taking pictures on the phone of images on posters and on the website.
http://www.reuters.com/article/internetNews/idUSTRE59R0HX20091028
http://www.nytimes.com/aponline/2009/10/28/business/AP-US-Disney-iPhone.html
