Thanks to our little Paul monkey for this link. It's an interesting article about the thoughts of Matt Kelly - and The Mirror project that he oversaw. It discusses whether we are looking at the right metrics for sites. Are we too obsessed with unique hits on a site and should be looking to build a regular returning fan base?
http://www.guardian.co.uk/media/greenslade/2009/oct/01/daily-mirror-digital-media
