I think we all know this already, but here are the stats to back it up. More people are posting and watching videos online than ever. Read the report by Nielsen below.
I think most attempts to monetise online videos will fail. YouTube was so successful because it was free and doesn't force any advertising down your throat.
ITV's idea of prepending every video with an advert, will just drive people to other sites mirroring the content, which don't have ads that are as intrusive.
I think the only way to advertise successfully to people on these sites, is with highly relevant related content on the side, after the video clip, in related videos and in sponsored links.
Article:
http://www.readwriteweb.com/archives/nielsen.php
The Nielsen Report:
http://blog.nielsen.com/nielsenwire/nielsen-news/online-global-landscape-0409/
EDIT:
See they can't even make any money from Susan Boyle!
http://bits.blogs.nytimes.com/2009/04/23/youtube-and-partners-miss-out-on-boyle-bonanza/
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