They recommend the correct size, positioning and length of the following:
- Pre/mid/post-roll adverts
- Interaction in video adverts
- In-stream overlay adverts
- Branded video player skins
- Companion adverts
- Product placement and brand funded content
- Video adverts in social media
- Video sub-sites
- In-text video adverts
IAB standards:
http://www.iabuk.net/en/1/onlinevideomarketing.html
A couple of articles on the subject:
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=65259
http://www.nma.co.uk/iab-updates-best-practice-guide-for-online-video-advertising/3000364.article
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