Amazon has written to Phorm to ask for their site not to be scanned by their system. The controversial banner supplying system that scans every site that users go to and then serves banners depending upon their surfing habits apparently offers an opt out service, by emailing them.
http://news.bbc.co.uk/1/hi/technology/7999635.stm
http://www.marketingvox.com/amazon-uk-says-no-to-phorms-behavioral-ad-probe-043806/
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