Star Trek ads on your iPhone

An exclusive Star Trek ad has been launched for the iPhone, by MEC Interaction in association with VideoEgg.
As more and more people get on the mobile web I think that mobile ads will become more important in digital marketing. So keep your eyes open for similar things.

http://www.netimperative.com/netimperative/news/2009/april/star-trek-campaign-beams-up-on-iphone

Have they finally twigged?

That we want nice unobtrusive ads that if we are interested in them and click on them, then we want decent content. Videoegg seem to understand this.
They have come up with twigs. These "stretchy ads" as marketing-vox calls them, can be used on long pages that scroll. They stay in position at the top or bottom of a page, meaning users don't just scroll past them.

Marketing-vox article on the subject:
http://www.marketingvox.com/videoegg-sports-stretchy-ads-for-social-sites-043812/

Their introduction to twigs:
http://www.videoegg.com/press/videoegg_twig

And here it is in action:
http://clients.videoegg.com/preview/twig/