Twitter have launched their advertising platform. Following in a Google mould, Twitter will now allow companies to bid on keywords and become listed on the twitter search site above search results.
We'll have to wait to see how popular this will, but I can't see it being very popular with Twitter in it's current state, as at the moment most of Twitter's traffic comes from 3rd Party apps and not through their twitter website. This means that most people won't ever see the priority listed ads.
Twitter are thinking of creating their own apps to rival those 3rd party apps out there. Although I'm unsure of how successful they will be given the prevalence of TweetDeck and other such applications that utilise the Twitter API.
http://www.warc.com/news/topnews.asp?ID=26567
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