Twitter advertising platform: Promoted Tweets

Twitter have launched their advertising platform. Following in a Google mould, Twitter will now allow companies to bid on keywords and become listed on the twitter search site above search results.
We'll have to wait to see how popular this will, but I can't see it being very popular with Twitter in it's current state, as at the moment most of Twitter's traffic comes from 3rd Party apps and not through their twitter website. This means that most people won't ever see the priority listed ads.
Twitter are thinking of creating their own apps to rival those 3rd party apps out there. Although I'm unsure of how successful they will be given the prevalence of TweetDeck and other such applications that utilise the Twitter API.

http://www.warc.com/news/topnews.asp?ID=26567

Twitter Ad Platform Coming Soon

Plans are confirmed that Twitter will be launching it's ad platform soon. Seth Goldstein and Anamitra Banerji have both commented and although there is no confirmed date it is expected in the next month or so.

Personally I don't see how this will work. Most people don't actually go to Twitter.com and I can't see people putting up with ads within their tweets. I've never really thought that Twitter was a monetisable platform and I'll be interested to see how they roll this out and how the Twittersphere reacts to it. It may well not be positive and who knows Buzz might even benefit from it!


Read more:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122950

http://www.penn-olson.com/2010/02/24/ads-coming-on-twitter-soon/

http://thenextweb.com/socialmedia/2010/02/23/twitters-advertising-platform-launch-month/

Positive predictions for onlines ads in 2010

Despite predictions that traditional advertising will fall in 2010, there are predictions of online advertising rising.

Read the article below for more details:
http://www.marketingvox.com/magna-2010-ad-forecast-online-to-have-strong-year-046018/

Digital Agencies are Ready to Lead

Great article about the role of agencies with the advertising industry and how they are ready to take the lead.

"...it's clear that digital agencies have proven their value, not to mention their ability to innovate, inspire, and create the big idea."

I think this is particularly true, as the agencies are the ones who will be dropped by the clients if they aren't constantly innovating and producing the best creative and ideas. They are the ones pushing things forward, competing with each other for the work and only the best are going to get the work.

http://adage.com/digitalnext/article?article_id=140498

Report on Advertising on Facebook

Useful stuff here. All about advertising on Facebook and how best to do it.

http://www.seomoz.org/blog/facebook-advertising-an-opportunity-to-reach-powerful-users-at-very-low-cost

Time ask the questions

Who will pay for what on the web? Clever to look at alternatives and what people might be willing to pay for online. We like proactive.

http://mediamemo.allthingsd.com/20090319/time-inc-wonders-what-youll-pay-for-on-the-web/