Positive predictions for onlines ads in 2010

Despite predictions that traditional advertising will fall in 2010, there are predictions of online advertising rising.

Read the article below for more details:
http://www.marketingvox.com/magna-2010-ad-forecast-online-to-have-strong-year-046018/

Studio spending on online marketing increases

The studios are changing where they are spending their marketing budget and an ever increasing amount of money is going towards online marketing, with 8-12% being spent on new media now. Also on the increase is mobile marketing, with the main loser being newpaper ads following Transformers 2 having spent virtually nothing on newspaper advertising and still taking enormous amounts at the box office.

For full details, with some great examples of movies' marketing budgets and allocations read the article below:

http://www.variety.com/article/VR1118013209.html

Germany and Turkey are biggest online

Germany has the most unique visitors of any country in Europe and Turkey is the most active, viewing the most internet pages.

Marketing Vox does a nice summary of the stats:
http://www.marketingvox.com/germanys-online-audience-europes-largest-turkeys-most-engaged-044230/

Eager for Iger?

Eager to know what Disney's new CEO, Bob Iger, has to say? Well read all about it below. Indirect mentions of the Hulu deal abound:

http://mediamemo.allthingsd.com/20090402/live-disney-ceo-bob-iger-at-the-cable-show/

More on the Hulu / Disney deal:
http://mediamemo.allthingsd.com/20090402/hulu-makes-room-for-a-third-disney-deal-coming-soon/