I often wonder when creating banners how many of the X Million impressions that the banner will get, actually resulted in someone looking at the banner. Not only do people use ad-banner blocking software / plug-ins, but research shows that people quite effectively ignore banner ads or anything that looks like a banner ad.
So how do we get people to actually look at these ads? Or interact with them. Well there's not much we can do if people are using ad-blockers, but for those who are filtering them with their brain, there are a good list of suggestions in the article below.
Give the user something, use a simple design, keep the ads fresh and customise the ads for the viewer are the suggestions - and they're not bad suggestions! Have a read, follow their guidelines and hopefully watch click-rate increase!
http://www.marketingvox.com/4-tricks-to-battle-banner-ad-blindness-046498/
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