Facebook is planning on using your browsing history to decide which ads to serve you. Although this might provide more accurate results, it isn't something that users like and could provide some embarrassing results.
People are rightfully protective over their browser history as it's quite a private thing, but some people know that and use it to their advantage, such as the creator of this recent virus.
http://www.itproportal.com/portal/news/article/2010/4/19/facebook-rolls-out-web-ads-track-user-patterns/
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