Friday, 7 August 2009
Murdoch makes you pay
Rupert Murdoch has said that he will introduce payment for content on all News Corp sites. This includes: foxnews, Times Online, The Sun, News Of The World, New York Post and Wall Street Journal (which already charges for content).
Murdoch wants to distinguish the journalism on the News Corp sites. By ensuring it is of a high-quality, he thinks that people will be willing to pay for the better sites. It is unsure of exactly how the payment scheme will work. This could be by subscription, or micropayments per article or both.
I'm unsure of whether this will ever be completely successful, especially when there are free sites such as the BBC News in the UK, but many sites are looking to subscriptions at the moment. See Spotify in Europe and Hulu in the US.
Read more:
http://www.marketingvox.com/murdoch-empire-to-charge-for-online-content-next-year-044800/
What other people have to say about it:
http://www.guardian.co.uk/media/2009/aug/06/charging-content-sunday-times-website
Guardian FAQs:
http://www.guardian.co.uk/media/2009/aug/06/charging-online-content-murdoch-faqs
Labels:
guardian,
journalism,
marketing vox,
newscorp,
payments,
rupert murdoch
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