Apparently Americans have taken to streaming TV show and movies online like ducks to water, according to the increasing online viewing stats.
I was particularly interested by the following line:
"This is more than two times the levels measured in September 2008, and indicates that - fueled by ad-supported websites that make it happen..."
They think that it's ad-supported websites that make it happen. Which would beg the question whether it was a good decision by various big players, notably Disney and Rupert Murdoch, to be making users pay for content online in the future.
Is the uptake good because it's free? Or because people actually want to watch these programmes and are willing to pay for them as well?
The monetisation of the web, whether it be video, news or music is a particularly hot topic at the moment, and one that I don't think anyone really knows how it is going to pan out. I'm sure that what people are willing to pay for will vary in different industries.
http://www.marketingvox.com/hulus-growth-fuels-rise-in-online-video-streaming-044799/
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