Google have just launched their latest technology for publishers in the form of DoubleClick for Publishers (DFP). They will be removing the DART branding and replacing it with Google branding.
It's been a long awaited upgrade to their system and one that will include a variety of enhancements to keep DoubleClick at the forefront of the market. Included in these are the new Public API which has been opened up to allow third parties to create applications which utilise DFP.
Google blog post:
http://googleblog.blogspot.com/2010/02/next-generation-of-ad-serving-for.html
AdAge article:
http://adage.com/digital/article?article_id=142237
