Online privacy icon agreed

The ad industry has come up with the icon above to signify "Interest based ads", which it is adopting on ads that have been targeted using behavioural data. The industry is adopting use of this icon in an effort to reduce interference from Washington and other parties.


http://www.marketingvox.com/ad-industry-agrees-on-online-privacy-icon-046078/

Google behaviour

Google are going to start serving ads that are behaviour based.
These kind of things are always controversial, but I see why they'd want to do it. The more accurate the advertising is, the better for both the advertiser and the user. Still all kinds of privacy issues that will be raised.

http://news.bbc.co.uk/1/hi/technology/7937201.stm