Google have launched a new mobile ad format (see article for full details), which only charges the advertiser when someone actually follows through with an action - in this case - clicks through to the website or calls the business.
Is this going to be the future of ads, that after pay-per-impression, followed by pay-per-click, we get pay-per-action - where advertisers are only paying when they get positive actions back.
Read the full article here:
http://www.marketingvox.com/will-googles-new-mobile-ad-format-usher-in-cpa-on-a-wide-scale-047462/
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