Tuesday, 11 May 2010

Are Community Pages Bad for Brands?



With the rise of the like button and the introduction of community pages, Facebook is changing and how fans interact with brands is changing with it.

Facebook community pages allow content and information to be pulled from fans and Wikipedia. It should in theory minimise the number of duplicate pages around and be good for brands. However, the problem right now is that there is no way for brands to add or edit the content.

This article explains how to manage risk for your community page

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