Wednesday, 3 March 2010

French Connection Run First Chatroulette Competition



Chatroulette has been gripping the online world for the past few weeks. It has a simple style and concept, Chatroulette randomly connects users from around the world, enabling them to communicate using webcam, text and images. It’s been received with mixed reviews; “surreal”, “addictive”, “voyeuristic”, “explicit”, “a great trip around the world”.

Some may loathe it some may love it but either way, once you try it you’re pretty addicted and guaranteed to waste away a good while.

French Connection is the first brand to pick up and try to harness the craze by running a competition using the controversial site.

They’ve set up a challenge on the Mens Blog to set up a real date with a girl they’ve found on the site. The first one to do so, and prove it, will receive £250 to spend at French Connection.

I’m interested to see how successful this will be…You have 2.9 seconds to make a good first impression on chatroulette. In the interests of research we conducted an hour long experiment, clicking through to about 30 people. Here are the results:

naked men grabbing there crotch = 18

men with their penis out = 10

couples having sex = 1

Girl with breasts out = 1

Women or girls actually chatting normally = 0

We did see a couple of girls in the hour one quickly clicked away, the other just wanted to show us her packet of cigarettes and type random words.

Will girls online really agree to a date with a random stranger? Are there that many girls on chatroulette? Either way it’s definitely given French Connection a PR boost

The Guardian – Online Voyeurs flock to the random thrills of Chatroulette

New Media Age - French Connection runs competition on controversial site Chatroulette

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