Whitehall has released a 20 page document on government use of Twitter. It's all seems like sensible advice, if a little lengthy. Precautions are taken to avoid government gaffs, and the use of a proper tone with Twitter is mentioned, which I think is key to successful tweets.
The 20 page document:
http://blogs.cabinetoffice.gov.uk/digitalengagement/
Guardian article:
http://www.guardian.co.uk/uk/2009/jul/27/twitter-socialnetworking
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