new iPhone ad units

Ahead of version 3.0 of the iPhone and its software, AdMob have announced three new types of ad unit.
The new units will be:

• Mobile Social Networking, which lets consumers access advertisers' social content from an ad, including their Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin.
• Search, whereby users can run searches within an advertiser's mobile site straight from an ad unit.
• Multi-Panel Banner, which delivers multiple calls to action in one rich media ad unit.
• Scrolling Canvas lets audiences access more information about a product or service without clicking away from the application they're on.

Read the full story here:
http://www.marketingvox.com/new-iphone-ad-units-focus-on-social-search-fresher-rich-media-044269/