YouTube are going to trial pre-roll ads in the UK. I'm dead against this and I think it's one of the things that has made YouTube so successful is a lack of these forced ads. I guess this trial will see some large scale feedback on the subject.
Personally I think the way forward is highly targeted ads, like facebook provides. The video that someone is watching can mean far better targeted ads, than I currently see on YouTube.
Read more:
http://www.marketingvox.com/youtube-pilots-pre-rolls-across-uk-network-content-044166/
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